Marketing, Sales and Customer Experience Salaries by State
Compare marketing, sales, revenue operations, solutions consulting, customer success, and support salary ranges by U.S. state and metro. Choose a role and market to see employer-posted base salary ranges. See methodology.
Role Salaries by State
Each cell shows the mid listed salary for a selected role in a state or metro when enough postings include salary ranges.
Role Salary Range
Bars show lower to higher listed salary ranges. The marker shows the mid listed salary.
Top Salary Markets
States by median salary
| Market | Salary |
|---|---|
| Iowa | $151K |
| District of Columbia | $132K |
| New Jersey | $127K |
| California | $127K |
| New York | $125K |
| Massachusetts | $121K |
| Pennsylvania | $113K |
| Connecticut | $112K |
States after cost of living adjustment
| Market | Adjusted |
|---|---|
| Iowa | $172K |
| North Dakota | $125K |
| Arkansas | $122K |
| District of Columbia | $120K |
| New Jersey | $117K |
| Pennsylvania | $116K |
| New York | $116K |
| California | $115K |
Metros by median salary
| Market | Salary |
|---|---|
| Davenport-Moline-Rock Island, IA-IL | $516K |
| Columbia, MO | $242K |
| Jefferson City, MO | $242K |
| Fort Collins, CO | $198K |
| Greeley, CO | $180K |
| Santa Cruz-Watsonville, CA | $159K |
| Racine, WI | $156K |
| San Francisco Bay Area | $156K |
Role Salary Highlights
| Role | Lower | Mid | Higher | Top state shown | Postings |
|---|---|---|---|---|---|
| Solutions Engineering Salaries Professionals who design and implement technical solutions tailored to meet specific client needs across various sectors. |
$136K | $175K | $221K | Michigan ($236K) | 1,502 |
| GTM Strategy & Operations Salaries This category involves planning and executing strategies to effectively bring products to market and optimize sales operations. |
$137K | $166K | $205K | Texas ($199K) | 693 |
| Product Marketing Salaries | $135K | $165K | $200K | California ($194K) | 2,037 |
| Value Consulting Salaries Professionals specializing in optimizing business value through strategic consulting and management solutions. |
$131K | $162K | $215K | Virginia ($219K) | 348 |
| Growth Marketing Salaries | $125K | $155K | $195K | Washington ($177K) | 1,603 |
| Strategic Partnerships Manager Salaries | $112K | $153K | $200K | California ($170K) | 2,045 |
| Sales Salaries | $113K | $153K | $215K | District of Columbia ($191K) | 5,522 |
| Brand Marketing Salaries This category encompasses senior roles focused on leading marketing strategies, brand development, and creative direction across various industries. |
$115K | $150K | $193K | Indiana ($178K) | 2,129 |
| Pharma Sales Salaries Professionals in this category are responsible for promoting and selling pharmaceutical products and services, often specializing in specific regions or therapeutic areas. |
$110K | $148K | $189K | Limited state coverage | 5,307 |
| Event Marketing Salaries This category encompasses roles focused on strategic marketing initiatives, event planning, and demand generation to drive business growth. |
$111K | $143K | $180K | Limited state coverage | 1,993 |
| Enterprise Sales Salaries Professionals responsible for managing and expanding strategic accounts and sales within large enterprises across various regions and industries. |
$98K | $142K | $200K | Limited state coverage | 6,606 |
| Marketing & Sales Salaries Roles focused on promoting products and services, engaging customers, and driving sales. |
$101K | $140K | $189K | Limited state coverage | 8,969 |
| Lifecycle Marketing Salaries | $98K | $128K | $160K | Limited state coverage | 473 |
| Sales Operations Salaries Roles focused on optimizing sales processes, managing revenue strategies, and supporting business operations to drive growth and efficiency. |
$90K | $126K | $160K | Limited state coverage | 2,031 |
| Public Relations Salaries Professionals in this category manage and enhance the public image and communication strategies of organizations across various regions and sectors. |
$88K | $126K | $171K | Limited state coverage | 858 |
| Market Research Salaries Professionals specializing in gathering, analyzing, and interpreting data to understand market trends, consumer behavior, and competitive landscapes. |
$95K | $125K | $168K | Limited state coverage | 744 |
| Deal Desk & Strategy Salaries Professionals in this category manage and strategize business deals, ensuring efficient processing and alignment with company goals. |
$83K | $117K | $150K | Limited state coverage | 217 |
| Marketing Operations Salaries | $84K | $114K | $148K | Limited state coverage | 859 |
| Technical Account Management Salaries Professionals who bridge the gap between technical teams and clients, ensuring successful product implementation and ongoing support. |
$80K | $112K | $155K | Limited state coverage | 722 |
| Marketing Management Salaries This category encompasses roles focused on planning, executing, and overseeing marketing strategies and campaigns across various channels and markets. |
$79K | $110K | $149K | Limited state coverage | 4,658 |
How to Read Salary Ranges
Salary ranges show what employers are currently advertising for a role. Start with the exact role or closest role group, compare pay across states and metros, and treat lower, mid, and higher values as market anchors rather than a strict experience ladder. Role scope, location, seniority, contract type, travel work, industry demand, and sample size can all move the numbers.
Using Salary Ranges in a Salary Conversation
- Lower salary range
- Useful for early-career roles, narrower scope, or stretch opportunities.
- Mid listed salary
- A practical anchor when your background closely matches the posting.
- Higher salary range
- Stronger anchor for scarce skills, senior experience, management responsibility, specialized expertise, or competing offers.
- Location salary gap
- Useful for discussing local market pay, relocation, remote compensation, or cost-of-living adjustments.
Frequently Asked Questions
- How should I use this salary tool?
- Compare pay across states and cities, then set a realistic target before applying or negotiating. State views show broad regional differences; metro views compare specific cities.
- What do lower, mid, and higher salaries mean?
- They show how advertised pay is distributed for a role. Lower is near the bottom of listed ranges, mid is around the middle, and higher is toward the top.
- Where does the salary data come from?
- Current U.S. job postings where employers list pay. The data is grouped by job type, state, metro area, and pay level; it does not use Bureau of Labor Statistics wage estimates.
- Does the salary data include bonuses, equity, or benefits?
- No. It reflects listed base pay. Tips, bonuses, commissions, equity, benefits, and other compensation are excluded when listed separately.
- Why do salaries differ by state and city?
- Markets differ by employer mix, industry, labor demand, competition, and cost of living. Higher pay in one city may not mean higher purchasing power.
How the Salary Numbers Are Calculated
Figures reflect base pay listed in job postings, not guaranteed pay, actual total earnings, Bureau of Labor Statistics wage estimates, or official wage statistics. Salaries are converted to yearly U.S. dollars where possible and grouped by role, location, and pay level. Lower is the lower listed range, mid is the middle listed salary, and higher is the higher listed range. Hourly wages are annualized using a 2,080-hour work year; cost-of-living adjustment uses Bureau of Economic Analysis Regional Price Parities, or BEA RPP. Tips, bonuses, equity, commissions, and benefits are excluded when listed separately from base pay.
Important Notes About the Data
Only postings that list salary information are included, so coverage is stronger in some states than others. Current role mix can affect results, including contract work, travel work, senior roles, junior roles, specialized jobs, and industry-specific demand. On mobile, regional charts may default to areas with the most available data so the view stays readable.