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Job Title Social Content Strategist & Creator – D2C Baby Subscription Brand
Location Remote
Time Zone Flexible – Deliverable-Based
Role Overview A growing D2C baby subscription brand is looking for a Social Content Strategist & Creator to lead its Instagram presence and replace a US agency with someone who truly gets the brand. This role is for a self-directed professional who can develop and execute a full social strategy, produce high-quality content that speaks to modern parents, and build a steady stream of influencer and UGC-driven material — all with minimal hand-holding. If you love building brands that feel real, relatable, and trustworthy, this is for you.
Key Responsibilities
Strategy & Planning
Develop and own the Instagram content strategy aligned with brand values and subscription growth goals
Build and manage a detailed content calendar that keeps the brand posting consistently and on-brand
Identify content gaps and opportunities, and proactively bring ideas to the table
Content Creation & Production
Create engaging short-form video and static content — authentic, human, and never AI-looking
Write captions that connect with moms and parents without sounding salesy
Select cover images, manage thumbnails, and ensure every post looks intentional and polished
UGC & Influencer Sourcing
Actively find and reach out to influencers and UGC creators in the parenting and lifestyle space
Build a content library and flywheel so fresh, authentic material is always available to publish
Coordinate approvals, repurposing rights, and cross-channel use of creator content
Performance & Iteration
Monitor Instagram analytics and adjust strategy based on engagement and growth trends
Report on what is working and evolve the approach with each content cycle
Required Qualifications
Native or near-native English fluency in both writing and speaking
A compelling portfolio showing real brand ownership — not just posts you were given to schedule
Demonstrably strong visual sensibility and content production skills beyond basic Canva
Hands-on experience running influencer or UGC coordination pipelines
Proven track record owning a social media presence from strategy through execution
Must have prior remote work experience with US or UK-based companies and proficiency with remote tools such as Asana, ClickUp, WhatsApp, or Google Workspace. Applications without this experience will not be considered.
Preferred Qualifications
Experience with baby, parenting, family, or lifestyle consumer brands
Background working with D2C or subscription-based e-commerce businesses
Understanding of the US parenting demographic — what resonates, what turns them off
Willingness and comfort with on-camera appearances for content or candidate videos
Tools & Technology
Instagram and short-form video platforms
Advanced content creation and video editing tools (list your stack in your application)
Asana, ClickUp, or equivalent project management tools
Google Workspace, WhatsApp, and async communication platforms
Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps — the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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