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Job Title
Senior Local SEO Manager (Home Services)
Location
Remote
Time Zone
US Time Zones (EST–PST)
Role Overview
We are seeking a Senior Local SEO Manager with deep home-services experience to own and scale organic growth for a portfolio of service-based businesses across the US. This role is ideal for someone who has spent years in the trenches of HVAC, plumbing, electrical, roofing, cleaning, or similar industries and understands exactly what drives map pack rankings, inbound calls, and booked jobs.
This is a hands-on, execution-focused role with clear ownership across local SEO strategy, Google Business Profile optimization, service-area SEO, content direction, and technical fundamentals . Candidates without direct home-services or service-based SEO experience will not be considered.
Key Responsibilities
Own local SEO strategy and execution for multiple home-services clients
Build and manage SEO roadmaps focused on rankings, leads, and local visibility
Drive consistent Google Business Profile performance across competitive service areas
Lead scalable SEO processes, QA checks, and reporting standards
Stay current on Google updates, local ranking factors, AI-influenced search trends, and E-E-A-T for service businesses
Local SEO & Google Business Profile (GBP)
Optimize GBPs for service-area and hybrid businesses
Improve rankings across primary cities and surrounding service areas
Manage categories, services, attributes, citations, media, and trust signals
Support sustained map pack visibility in competitive metro markets
Content Strategy & Oversight
Build and review content strategies for service pages, city pages, and blogs
Create SEO briefs aligned with local intent and lead generation
Ensure content quality, local relevance, and conversion effectiveness
Collaborate with human and AI-assisted writers while maintaining standards
Technical SEO & Authority Building
Conduct technical SEO audits (indexation, crawlability, internal linking, CWV awareness)
Work with WordPress and development teams to implement fixes
Coordinate local link building, citations, and authority-building efforts
Required Qualifications
4+ years of hands-on SEO experience with direct home-services or service-based industry exposure
Proven success improving local SEO and GBP rankings for service-area businesses
Experience in competitive metro markets and multi-location SEO environments
Strong WordPress experience (on-page and technical implementation)
Solid technical SEO fundamentals and reporting capabilities
Ability to manage multiple clients and priorities effectively
Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based teams. Candidates without this background will not be considered.
Preferred Qualifications
Experience with home-services CRMs (ServiceTitan, Jobber, Workiz, Housecall Pro, etc.)
Experience supporting or aligning with paid media and LSA teams
Experience mentoring junior SEOs or coordinating vendors
Structured data/schema experience
Tools & Technology
GSC, GA4
SEMrush and/or Ahrefs
WordPress and SEO plugins
Local SEO & citation tools
Looker Studio, Google Sheets
Slack, Zoom, Google Workspace, Asana
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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